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May 4, 2006 - Menlo Park, CA - CAE Online Drives FOA Surplus Equipment Marketplace

CAE Online has announced that the Fab Owners Association (FOA) has implemented the CAE Intranet Asset Exchange™ Portal as its private-label online marketplace for the exclusive use of FOA members. The FOA Trading Board relies on CAE's portal to give FOA members their own sales and purchasing marketplace for used semiconductor equipment. Incorporating technology and functionality developed by CAE Online as a result of more than two decades of experience running a surplus semiconductor equipment marketplace, the Portal can be used for similar exclusive market environments, such as single companies with multiple facilities or groups, as the FOA is doing.

At the heart of the FOA Trading Board is CAE's interactive marketplace where FOA members can trade, purchase and sell surplus capital equipment. Daily and weekly reports to members show available surplus and current requirements throughout the organization. No fees are charged on internal transactions for recently listed surplus and requirements. CAE Online will automatically market unsold FOA Trading Board member assets and unfilled member requirements to CAE Online's entire universe of buyers and sellers, based on user-defined schedules.

"We are pleased to have launched the Trading Board for the FOA, the first implementation of CAE Online's Intranet Asset Exchange Portal," said Keith LeClaire, CAE Online CEO. "It provides several benefits for FOA members by creating visibility between member companies regarding equipment requirements and available surplus assets throughout the organization. The FOA Trading Board enables the membership to save time and money by facilitating internal equipment sales, purchases and trades."

"By providing a central point for members to readily market surplus assets to one another, the Trading Board pays ongoing dividends for FOA members," said L.T. Guttadauro, executive director of the FOA. "It provides a pool of potential customers as well as providing an easy mechanism to accelerate purchases. We expect that our members will save time and money using the system."

Future releases of CAE's Intranet Asset Exchange Portal™ will include an extensive historical database of market data on surplus assets across global markets. Buyers and sellers will gain instant access to statistics like historical availability, demand, and pricing.




March 21, 2006 - Palo Alto, CA - AKA Creates New Website for CAE Online, bringing an increased level of service to the surplus semiconductor equipment sales industry

Ahmann Kadlec Associates (AKA), a design agency serving mid- to large organizations, has announced completion of the redesign of a website for CAE Online.

CAE Online commissioned the design of the new site to showcase the dynamic range of services offered to buyers and sellers of surplus semiconductor equipment and to improve on navigation through the site. Another consideration was a new visual look that conveys the core of CAE Online's marketplace, which is matching and bringing together thousands of buyers and sellers globally so they can conduct transactions directly with each other clearly and efficiently.

Geoff Ahmann, president of AKA, explained the design challenge in this way, "We've worked with CAE Online since 1999, so we were able to immerse ourselves quickly into the redesign. There was an excitement and professional sophistication to what CAE Online now had to offer, and the new messaging and graphic solution had to show that. As well, the expanded range of services needed to be organized in a fashion that clients could easily understand and appreciate."

In collaboration with CAE Online, AKA distilled their key messages down to a few, strong graphic messages by utilizing overlapping boxes representing the bringing together of buyers and sellers of used semiconductor equipment. AKA also depicted CAE Online's ability to provide "inside information", which enables CAE Online customers to obtain buying and selling information that they would not have access to without CAE Online.

According to Geoff Ahmann, the agency's goal was to create a sleek, sophisticated vehicle to empower CAE Online customers in their buying and selling efforts. The site needed to be highly navigable, easily understood, with an emphasis on the ability to move within the site quickly and efficiently, as well as easily contact CAE Online staff if / when needed. In essence, the site had to be a well-made navigational and search tool.

For CAE Online, the site needed to be dynamic and expandable: able to accommodate a forthcoming rollout of new services and products, while highlighting important features. Working in conjunction with CAE Online staff, AKA programmed the site to be quick and responsive, keeping cumbersome graphics to a minimum.

The graphics of the site continue the new look-and-feel that AKA had established across all levels of customer interaction. The graphics also reinforce and define CAE Online's space in the surplus semiconductor equipment sales industry.

"For the last 3 years CAE Online has been investing in and creating new systems to provide more and better services for buyers and sellers. In order to support the implementation of these new services, features and products, and effectively communicate them to our customers, CAE Online created its new website," stated Keith LeClaire, president of CAE Online. "The new website carries the look and feel and serves as a platform to begin to convey our capabilities and services to our customers."




February 21, 2006 - Cupertino, CA - Fab Owners Association Creates Trading Board for Capital Equipment Sales & Purchases

The Fab Owners Association (FOA), the association of semiconductor manufacturing executives and suppliers, has announced the creation of the FOA Trading Board, an interactive marketplace where members can sell and purchase surplus capital equipment.

CAE Online's marketplace management systems, data mining and matching engine will be the underpinning of the FOA Trading Board.

"The FOA Trading Board creates a centralized focal point for members to readily market surplus assets to one another," said L.T. Guttadauro, executive director of the FOA. "It provides a pool of potential customers as well as providing an easy mechanism to accelerate the purchasing process. We expect our members to save time and money using the system."

For participating members, the benefits are significant. The FOA Trading Board will offer commission free transactions amongst members and discounted commissions on CAE Online's standard offerings. Members can enter their listings directly into their secure online account or elect to have Trading Board staff do it for them free by emailing listings in any format. Participants can elect to be notified immediately or in weekly reports of new listings to the Trading Board.

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